In Nigeria’s booming entertainment industry, talent managers are the architects behind the stars. While artists and DJs light up the stage, it’s the managers who build the bridges, negotiate the deals, and shape the long-term vision. For DJs like DJ Brightstar, these industry powerhouses are more than collaborators; they’re catalysts.
Let’s explore the profiles of Nigeria’s top talent managers and how their influence intersects with Brightstar’s journey.
Louiza Williams -The Visionary Behind G-Worldwide Artists
Louiza Williams is a multifaceted Nigerian talent manager and film producer known for her strategic brilliance and deep industry insight. Born in Cross River State, Louiza has carved out a reputation for managing top-tier artists like Kizz Daniel, Sugarboy, and other talents under the G-Worldwide Entertainment label
As DJ Brightstar’s current manager, Louiza has played a pivotal role in expanding his brand across Nigeria, East Africa, and Europe. Her experience in both music and film production gives Brightstar a unique edge, balancing performance artistry with business acumen.
“Louiza doesn’t just manage talent, she nurtures legacy. Her guidance has helped me elevate my brand and reach new audiences.” — DJ Brightstar
Brightstar has also promoted music by Louiza’s artists, spinning hits like “Buga”, “Woju”, “My G”, “Mama”, “Laye”, “Raba”, “Cough”, “Good time” and “Hola Hola” in his Afrobeat Party Mixes, helping amplify their reach across dance floors and digital platforms.
Asa Asika – The Plug Behind Davido’s Global Rise
Asa Asika is one of Nigeria’s most influential talent managers. Best known as “Davido’s manager, Asa co-founded “The Plug Entertainment”, a multi-branch company that spans music, sports, and film⁽³⁾⁽⁴⁾.
His strategic approach has helped Davido become a global Afrobeats icon. Asa’s work with artists like Naeto C, Sasha P, and Ikechukwu showcases his ability to spot and scale talent.
DJ Brightstar has consistently promoted music by Asa’s artists, especially Davido’s chart-toppers like “Fall” and “If.” These tracks are staples in Brightstar’s festival sets and club mixes, reinforcing the synergy between DJs and artist managers.
Sunday Are – The Man Behind Wizkid’s Empire
Sunday Are is a legendary figure in Nigerian entertainment. As Wizkid’s manager and CEO of List Entertainment, he’s been instrumental in shaping the careers of artists like Lagbaja, 2Baba, and Omawumi
His decades of experience and deep industry relationships make him a cornerstone of Afrobeats’ global success. While DJ Brightstar hasn’t been directly managed by Sunday Are, he frequently features Wizkid’s hits in his sets tracks that Sunday helped bring to life.
DJs and Managers: A Symbiotic Relationship
Talent managers don’t just work with artists, they influence the entire ecosystem. DJs like Brightstar rely on managers to:
- Provide access to exclusive tracks and collaborations
- Facilitate bookings and cross-promotions
- Align brand strategies with broader industry trends
In turn, DJs help managers amplify their artists’ reach through live performances, mixes, and viral content.
Final Thoughts
Behind every great DJ is a network of visionary managers shaping the soundscape. For DJ Brightstar, working with Louiza Williams and promoting music from Asa Asika’s and Sunday Are’s rosters has helped him build a brand that’s both local and global. As Nigeria’s entertainment scene continues to evolve, expect these collaborations to keep pushing boundaries, and breaking records.